Magazine Headquarters: interviews with Juan Ignacio Moralejo

Magazine Headquarters.

"Spirit, invisible, humanism, incomplete, yuyo" and "draw from the sticky chaos" are some of the words that Juan Ignacio Moralejo chose to describe the Headquarters magazine, a publication founded in June 2006 and which has become one of the most interesting publishing initiatives in Buenos Aires.

Moralejo, who comes from having attended Sofia Coppola in Los Angeles, worked with various advertising agencies in Buenos Aires and had experience "frustrating" in print media, ensures that the curatorial approach of the magazine is simple: his personal taste in collaboration open with artists from different disciplines.

For those who have not seen, these two definitions function as a fairly accurate description of the magazine: this is a small book-object collection of stripped too many gadgets graphic design, which gives real space (and air) to the arts with the primary goal to expose and not to consume.

But all these things explained in a more eloquent Moralejo in the following interview, which also shares his career, spoke of how he saw several publications and fail to express their views on what you're overloaded the field of art.

BA Culturemix (BACM): - How surge Headquarters?

Juan Ignacio Moralejo (JIM):-The idea of doing a magazine comes from long ago. I was always certain publications and reader comes a time that is not so much the distance that remains between consumer and producer. But Headquarters arises particularly in a series of frustrating work in journalism that I decided to try to publish on my own to save some aches to see the notes distorted by the editors.

BACM: - What is your path?, What is it you do before founding the magazine?

JIM: I tried to make the CBC-but never spent Mathematics (four times one, and that he was going to particular). To not continue wasting time I anoté in Social Communication at the University of El Salvador. I bored a lot, but it was two blocks from Tower Records, then I went there looking at the magazines and listening to records.

My first job was too canchero: Sofia Coppola assistant in Los Angeles. What was scanner photos, record contacts in your address book and eating pizza at the edge of your pool. They seemed holidays. That was in August 2001. And what happened when the Twin Towers of the following month, there was not much to do. They were all in shock, depressed and paranoid, without doing anything.

I returned to Buenos Aires in early December 2001 with very keen to do things, but within a few days was the great crisis. He seemed to pursue the future black, so the only thing that occurred to me was to make a booklet and leave it in an advertising agency. At that time the only sounded to me was Agulla & Baccetti. I called a few months and there begins a seguidilla of advertising work where I never advertised. They did not know where to get well, but I was nearly there. At one point I called the agency's Fire, where I spent a few months until I asked again Agulla. Then I called De La Comunidad. They saw that did not have much to do and I began to print a magazine that internal rather liked. I stayed a year and a half.

I currently work freelance for the agency Mother occasionally. In the midst of all this, the best thing I did was entered in a photography workshop with Guillermo Ueno in 2002, where I learned a lot and I found many friends whose production inspired me. In 2003 comes the people of iD magazine as a correspondent and I am Argentine so far. In 2005 I recorded at workshop Nahuel Neighbor and started to draw, but now I stopped doing so. Perhaps return.

"H and seen many magazines dying or losing the grace when they fall on two issues: 1) make the magazine to win silver, full of advertising and have free tickets to concerts or leave a glass of some local celebrities, 2) become aware of the public and produce thinking about what they think you want that audience. "

BACM: - How would you describe the spirit or the intent of the magazine?

JIM: In due course-one years I was thinking that I wanted it to be, the tone. So I made a Decalogue. Some of the words that there were anoté: spirit, invisible, energy, construction and humanism, immediate, direct registration, incomplete, yuyo, door, filter, frame, rhythm, concentration, unity, drawn from the sticky chaos. The format wrote inter alia: portable, modest, collectible, generic newspaper.

BACM: - What have run?, Or how many people think that arrives?

JIM:-Print 1000. To do not know how many people arrive well. I know that sometimes recommend, and that's the best thing that can happen. Precisely which I do not like the publicity is seeking to getting something for all sides: on the steps of the subway stairs, the camel with lasers fact that you are fixed on the retina of the eye when bailás. I like things that let you get to them and not vice versa. Fortunately now helps me Christine-Marie Andrieu to translate the magazine into English and I am sending many numbers to Tokyo, Seoul and Los Angeles. This year I want to focus on that, because very interesting things emerge. It's like throwing bottles into the sea and cause random.

BACM: - Sos aware that is considered cool or alternative-a symbol of status in Buenos Aires and what you believe it deserves?

JIM:-For me now can give the ball to a magazine that is something new. There is greed for everything new, because it is not necessarily a good thing. I suppose that is a matter of perseverance and long-term, as with everything. But I do not worry too much on who is consuming what, I try to do what I'm interested at that time.

I have seen many magazines dying or losing the grace when they fall on two issues: 1) make the magazine to win silver, full of advertising and have free tickets to concerts or leave a glass of some local celebrities, 2) become aware of the public and produce thinking about what they think you want that audience. Anyway I think it has a fairly diverse audience that includes the alternative. I love that has very few formal gentlemen with that pipe in the library buy Poem 20, to cite one example.

"C onscientemente I am going away more and more of the world of art and not art, that is another thing. I am interested in people's lives and as reflected, but the art that relates to another art or artists who only consume art… I come to the image reheated food to eat four times in the microwave. "

BACM:-According to what you see and PUBLICAS, how you see the pop art scene in Buenos Aires?

JIM:-I think if in 2001 all young people registering to study modern advertising in 2008 was recorded in art. I see too much art fair, art per kilo, and this seems to me a bit suffocating. Nothing breathes. That's why it's harder to find things that are good. I love when people retains the innocence and passion, but now I see a lot of that energy put into lobbying and the pose of the artist rather than the work.

I suppose I'm consciously increasingly moving away from the world of art and not art, that is another thing. I am interested in people's lives and reflect how, but the art that relates to another art or artists who only consume art… I come to the image reheated food to eat four times in the microwave. Sorry, but when I hear the word emerging under me or come to the idea these thoughts.

BACM: - What you have other projects on a personal level?

JIM:-The closest is to go to New York in May for three months as assistant to my favorite photographer. It is not confirmed yet, but I feel that would learn a lot. But before I rent my apartment in a foreign…

Although his trip is realized, Moralejo ensures that the magazine will continue leaving. Headquarters will get a list of places published on its website.

:: Magazine Headquarters

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Magazine Headquarters.